Last updated: 30 October 2026
This Cookie Policy explains how safersleep.com, the website of Safer Sleep LLC (“SAFERsleep”, “we”, “us”), uses cookies and similar technologies, and how you can control them. It should be read with our Privacy Policy.
1. What cookies are
Cookies are small text files that a website stores on your device. Similar technologies, such as scripts and tracking pixels, can also read or store information on your device. In this policy we call all of these “cookies”.
2. How we ask for your consent
When you first visit our website, a banner asks whether you accept cookies. We only use statistics and marketing cookies if you click “Accept” or turn those categories on under “View preferences”. If you click “Deny”, only the cookies the website needs to work are used. You can change your choice at any time using the settings below or the “Manage consent” tab on the website.
3. The cookies we use
Necessary (always on)
These make the website work and keep it secure, and do not need your consent.
| Cookie | Provider | Purpose | How long |
|---|---|---|---|
| cmplz_* and wp_consent_* | SAFERsleep | Remember your cookie choices | Up to 1 year |
| _GRECAPTCHA | Google reCAPTCHA | Protects our contact forms from spam | 6 months |
Statistics (only with your consent)
These help us understand how the website is used, such as which pages are visited and how visitors arrived, so we can improve it.
| Cookie | Provider | Purpose | How long |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguish visitors and sessions to produce usage statistics | 2 years |
Our website host, WordPress.com (Automattic), also collects basic visit statistics (Jetpack Stats) to run and secure the site.
Marketing (only with your consent)
We use the LinkedIn Insight Tag to measure how people who see our LinkedIn posts and adverts use our website, for example whether they request our evidence pack, and to show relevant SAFERsleep content on LinkedIn to people who have visited our website. LinkedIn may link this to your LinkedIn account if you have one.
| Cookie | Provider | Purpose | How long |
|---|---|---|---|
| li_fat_id, bcookie, lidc, li_gc, UserMatchHistory, AnalyticsSyncHistory | Measure visits and conversions from LinkedIn and build website visitor audiences | 1 day to 2 years |
Embedded content (only with your consent)
The map on our Contact page is provided by Google Maps. It is only loaded once you accept cookies, and Google may set its own cookies when it loads.
4. Third parties and overseas transfers
Google, LinkedIn and Automattic may process the information collected by these cookies in other countries, including the United States. Their own privacy policies explain how they use it: Google, LinkedIn and Automattic.
5. Controlling cookies in your browser
You can also block or delete cookies in your browser settings. If you block all cookies, some parts of the website, such as the contact form, may not work properly.
6. Contact us
If you have questions about this policy or how we use cookies, please contact our Privacy Officer at privacy@safersleep.com, or write to Privacy Officer, SAFERsleep, Unit G, 5 Orbit Drive, Rosedale 0632, Auckland, New Zealand. You can find out more about your rights, and how to complain, in our Privacy Policy.